What does a publishing company do?
A Publishing company enables information available for public viewing. Many publishing companies commonly produce and sells pieces of literature or other important information, such as newspapers and magazines. In many cases, authors may be their own publishers, meaning developers of content can also provide media, which they deliver and display.
Bauer is Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio - widely recognised and rewarded as being industry innovators.Whilst planning out my music magazine i decided that the publishing group most suited to my magazine and its particular genre was 'Bauer.' By choosing Bauer my magazine would be able to be viewed by both a British audience, as well as global one. This would allow the target audience (indie scensters/hipsters) from other countries and cultures to view and discover new British talent and see what British music has to offer. Although Bauer is a huge global company, it does not publish 'run of the mill' everyday magazines which feature pop/chart music. However, it does in fact publish alternative magazines such as Q and Kerrang, therefore my magazine genre (indie/alternative rock) would be a perfect fit. Also, due to Bauer's popular reputation and successful history, my magazine would become extremely well known and recogniseable by audiences due to its publisher.
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